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Why the $700 AI Gadgets Nobody Wanted Failed
Rabbit R1 and Humane Pin launched in April 2024 as AI hardware devices. Both flopped spectacularly, proving AI didn't need dedicated hardware.
In April 2024, two hyped AI hardware devices launched: Rabbit R1 ($199) and Humane AI Pin ($699 + $24/month).
Both promised to replace your smartphone with AI. Both failed spectacularly.
By September, Rabbit R1 had dropped from 10,000 daily users to just 5,000. Humane was desperately seeking a buyer.
What They Promised
Rabbit R1: Handheld AI assistant that could control apps and complete tasks Humane Pin: Wearable AI projector with voice assistant
Both marketed as the future of computing—AI-first devices that would make phones obsolete.
What Went Wrong
The Rabbit R1:
- Slow, buggy software
- Limited functionality
- Basically just ran a web app
- Could've been a phone app
The Humane Pin:
- Overheating issues
- Poor battery life
- Awkward to use
- Terrible reviews
- $699 + ongoing subscription
The fundamental problem: Both could've been smartphone apps. The dedicated hardware added cost and friction without solving real problems.
The Reviews
Tech reviewers were brutal:
- "Just use your phone"
- "E-waste with AI branding"
- "Solution looking for a problem"
- "Embarrassingly bad"
MKBHD's Humane Pin review became one of his most-watched, savaging the product.
The Lesson
AI doesn't need dedicated hardware—it works better integrated into devices people already use.
Phones, computers, and existing tools benefit from AI. Creating new AI-only hardware is solving a problem nobody has.
Where Are They Now?
Humane reportedly sought buyers at drastically reduced valuations. Rabbit R1 continues with a tiny user base, trying to add features to justify its existence.
April 2024 was when the AI hardware bubble popped—proving AI's future is software, not gadgets.